What vs. Who Marketing
Media planning and buying has always been about the “Who.” Demographics, psychographics and, lately, socialgraphics or the social graph are part of the Who science. Buying the Who used to be done on...
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Money to be learned @ TechCrunch Disrupt.
I had a great day yesterday thanks to the Internet. TechCrunch Disrupt was held in NYC again and streamed live. For freezle. Fred Wilson (AVC.com) of Union Square Ventures started things off...
View ArticleThe form… it is a changing.
When is a newspaper article finished? Well, maybe never. I’m was reading today about Apple’s new educational releases, e.g., iBooks 2, iBooks Author, iTunes U, in The NY Times paper paper and wanted...
View ArticleAOL Brand. Buh bye?
The Huffington Post is gaining momentum. A lot has been written in the media world about Ms. Huffington and Mr. Armstrong, the politics of bringing these two companies together and the lack of...
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